Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates. It also helps customers find your business (and yes, they’re looking), helps you to more effectively spend marketing dollars, and mitigates the loss of valuable market shares to your competition. And did you know that research indicates that nearly 60% of consumers use Google every month to locate a local business? Local marketing matters!
What does a local marketing plan look like? Effective local marketing involves numerous components that require seamless, simultaneous implementation. The following chart is a summary of each local marketing technique and we dive into each category in detail below.
Getting Local Content Right
Social Media for Local SEO
Google Maps Marketing